About Paul Werle
I started working in the lawn care industry at age 16 and quickly became fascinated with business ownership, growth, and the idea of building something that could eventually operate beyond the owner. Today, I run multiple home service businesses doing millions in revenue in the Lawn Care, Landscaping and Pest Control industries and have spent years learning firsthand what it takes to grow a home-service company - from pricing, sales, marketing, hiring, and crew management to financial discipline, systems, and leadership.
As my companies grew, my interests expanded beyond just lawn care. I became increasingly focused on the bigger picture of the home-service industry: how companies scale, why some owners stay trapped in day-to-day operations, how strong managers and systems are built, and how capital can be allocated into businesses with long-term potential. That led me to begin building Home Service Velocity, a platform focused on helping ambitious home-service owners build more profitable, scalable, and valuable companies.
I believe home-service businesses can be some of the best businesses in the world when they are run well. They solve real problems, create meaningful jobs, generate strong cash flow, and can become valuable assets when the right people, systems, pricing, and financial discipline are in place.
Through my content, advisory work, and Home Service Velocity Mastermind, I want to share the lessons I’m learning as an operator, help other owners make better decisions, and build relationships with people who are serious about growing exceptional service businesses.
My long-term goal is bigger than consulting alone. I want Home Service Velocity to become a trusted platform within the home-service industry - bringing together operators, ideas, education, strategic relationships, and eventually opportunities to invest in and acquire great businesses.
At the center of all of it is a simple idea: build businesses that create value beyond the owner and allow owners to create the life they want.
Built for ambitious home-service business owners.
I work with established service businesses that have already proven the model works but are trying to reach the next level. Whether the biggest issue is pricing, lead flow, hiring, management, profitability, or getting the owner out of day-to-day operations, the goal is the same: build a better business.
Growth
Create a clearer plan for increasing revenue without creating more chaos.
Profitability
Improve pricing, labor efficiency, margins, and financial visibility.
People
Hire better, build accountability, and create stronger leadership.
Systems
Reduce owner dependence and make the business easier to manage.
Free Business Review
If you run an established home-service (Landscaping, HVAC, Pool Service, etc) company, I’ll review your business with you completely free.
We’ll look at your numbers, profitability, growth goals, team, marketing, and biggest current constraints; then identify the areas I believe could create the most value.
The goal is simple: give you useful, actionable ideas whether you ever work with me or not.*
*For home service businesses of any size. We just ask that you share basic financial and operating information with us so we can help you
Private Advisory
Private Advisory is for home-service owners $250k-$1.5 mil+ who want direct help with the largest parts of their company.
We can work together on areas such as:
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Revenue and profit growth
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Pricing and margins
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Marketing and sales
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Hiring and leadership
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Financial performance
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Systems and accountability
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Owner independence
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Strategic growth decisions
What's Included
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Full business diagnostic
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Custom growth plan
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Bi-weekly private strategy calls
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Marketing and sales review
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Custom business dashboard/WerleAI
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Direct support in-between meetings
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And plenty more!!
The $100k Growth Guarantee
I believe good advisors should stand behind the work they do. My goal is to create tremendous value for your business while removing as much risk as possible for you. That’s why my Private Advisory comes with a simple guarantee: If your business doesn't increase annual revenue by at least $100,000 within 12 months, I'll refund your consulting fees and continue working with you at no additional consulting fee for up to six additional months.
Because I work closely with each company, only a small number of Private Advisory spots are available at any one time.
If there isn’t currently an opening, you can join the waitlist and I’ll reach out when space becomes available.
